Using a website, Facebook and Twitter to spread the word, the first photo appeared only a few days after launch. Many followed since and the Facebook page has received over 1.500 Likes. Modestep included my work in their official marketing strategy, created a Facebook App for it and handed my masks out at their live concerts.
After the success of the initial launch of the Modestep DIY Mask, I built an online tool where fans of the band could created their own Modestep DIY Masks by uploading their own images.
Within the first 9 hours after launch, over 900 unique masks had already been created.
He was the first to share a photo wearing the mask together with the 2 core members of the band.
Visit the Facebook album Visit the Facebook albumTwo new DIY Masks were provided by Modestep and shared via Modestep DIY Mask to promote their new album release “London Road”.
Visit modestep.diymerch Visit modestep.diymerch
“London Road” on Spotify “London Road” on Spotify