Using a website, Facebook and Twitter to spread the word, the first photo appeared only a few days after launch. Many followed since and the Facebook page has received over 1.500 Likes. Modestep included my work in their official marketing strategy, created a Facebook App for it and handed my masks out at their live concerts.
After the success of the initial launch of the Modestep DIY Mask, I built an online tool where fans of the band could created their own Modestep DIY Masks by uploading their own images.
Within the first 9 hours after launch, over 900 unique masks had already been created.