Sky: Broadband Shield
Sky Broadband Shield is an online tool to block online content when using Sky Broadband. Marketing created the concept to use age ratings for the settings, aiming to make it feel familiar to the customer. With that concept, my UX colleague and I created an easy to use interface. I visited various user testing sessions, both in the wireframing phase and the fully visually designed phase, which gave a lot of insight where users struggled and where we could make our improvements.
The release of Sky Broadband Shield caught a lot of attention from the media, as it was a push from the government to crack down on online pornography and making the internet safer for children.
- Gov.uk: “The internet and pornography: Prime Minister calls for action”
- Sky Products: “Sky Broadband Shield”
- Gizmodo UK: “Sky Broadband’s Porn Filters Ready to Respond to Cameron’s Smut Crusade”
A marketing campaign at launch was tied in with the release of Captain America: The Winter Soldier, including a TV ad featuring Samuel L. Jackson.